ADADA – Arthur the Fox

Arthur is a clever young fox.
A soft, reassuring companion that finds its place at every stage of life.

Discovered in childhood, he’s held close for comfort, to fall asleep, or simply for the pleasure of a cuddle. And then he stays. Resting on a bed, a sofa or a shelf, he continues to be part of everyday life, even as we grow up. Arthur isn’t a soft toy you put away he’s a familiar presence.

His simple, timeless look allows him to grow with the years without ever going out of style. He fits just as naturally in a child’s bedroom as in an adult interior, somewhere between a cherished memory and a beautiful decorative object.

At ADADA, each soft toy is designed to create connection and to last over time. Arthur embodies this philosophy perfectly: a soft toy for little ones, for grown-ups, and for anyone who loves to surround themselves with softness.

Because some presences matter, no matter your age.